Our Leadership Team

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Leadership Team

Leadership Team

Strong leadership drives a culture of performance, contributing to the success of Grower Shareholders.  Our team take this responsibility seriously and aim to deliver on what’s important to Growers.


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Hamish Simson

Chief Executive Officer

Hamish is an experienced executive with a number of leadership roles at CEO, General Manager, and Executive Director levels.


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Merv Dallas

Chief Financial Officer

Merv has held a number of senior financial roles. He has worked in Europe, Australia, Asia and the Pacific Islands, and was CFO at Zespri for nine years.


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Kura Poulava

General Manager - Human Resources

Kura has a wealth of expertise in all aspects of Human Resources and Health and Safety.  She has significant experience with large employers.

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Phil Karl

General Manager - Operations 

Phil joined EastPack after many years in the Dairy Industry. Phil is a capable operations leader with extensive experience across the supply chain.

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Aaron Wright

General Manager - Prospa

Aaron has spent his whole life in the kiwifruit industry.  He has developed vast growing, technical and operational experience and a strong passion for quality orchard management.

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Toby Potter

General Manager - Grower Services

Toby has many years' experience in Grower Services.  Toby's role is to ensure EastPack Growers receive a high level of customer service across all growing regions.

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Richard Fraser-Mackenzie

General Manager - Logistics & Supply

Richard has expertise in logistical management and has previously worked for Zespri in a commercial role.

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Patrick Kuiper

Chief Technology Officer

Patrick has experience in large corporate organisations.  Spanning diverse leadership roles in digital publishing, online media, automotive and healthcare in Australia, Belgium, The Netherlands and New Zealand.  Patrick is responsible for Information and Communications Technology (ICT) and Digital Technology enablement and transformation.