Our Mission and Values

Image of Growers at heart

Growers at heart

Growers at heart

EastPack is New Zealand’s largest kiwifruit post-harvest operation, but despite our size and scale, we’re all about people.

Our work, our technology and our resources are all focused on achieving one thing: helping our growers around the country get a fantastic return for their fruit.

Above everything else, we want to see them grow and succeed.

Image of Our Mission

Our Mission


To be the kiwifruit industry’s packer and employer of choice.

Image of Our Values

Our Values



  • We work together to maximise fruit potential
  • We’re committed, adaptable and determined to improve
  • We lead by example
  • We get the job done –and get results.

Straight Up

  • We’re honest and open with each other
  • We take responsibility for our actions and results
  • We’re trustworthy and do what we say we will.

Cutting Edge

  • We’re innovative and never afraid to break new ground
  • We’re switched on –researching and investing in new technology
  • We’re always on the lookout for better ways to do things.


  • We’re up for a challenge and ready go the extra mile
  • We offer incredible service, even under pressure.
  • We are able to take fruit when it is ready and get consistently strong results.


  • We value, develop and empower our people
  • We look out for each other’s safety
  • We value diversity and support our community
  • We’re respectful, available and fair (to each other and our growers).